Is this just LUCK? FATE?

Or… are there really some secret skills the masters know… and you can learn?

Read the following example from Copywriting expert Miguel Alvarez… and see-feel the difference for yourself.

Which one builds trust? Causes you to want to know more? Is more likely to get your business?

Here is an excerpt from a retirement community website:

As Silicon Valley’s newest retirement community, ABC Retirement Community has everything you need to enjoy each day to its fullest. Our beautiful 37-acre campus features a brand new Skilled Nursing and Rehabilitation Center that sets the standard for exceptional care.

Our Residential-Style Living and Assisted Living Apartments, offer a variety of floor plans to choose from, a host of amenities to enjoy, and a broad range of services. Our unique assisted living program offers five levels of care personalized to individual needs, as well as specialized care for individuals with Alzheimer’s and other memory-impairing illnesses.

Technically speaking, there is nothing wrong with this copy. It provides solid information about what the retirement community offers.

However, does it get you excited? If you were looking for a retirement
community for your mom or dad, would you jump up from your computer and rush right over to sign them up? No.  It has no emotion. It does not evoke a desire to buy.

Emotional Copy:

When it comes time to consider assisted living arrangements for your loved ones, the decision itself can be heartbreaking. It isn’t that you don’t want to take care of your family. but in many cases you simply can’t. You’ll be comforted to know that we help others work through this difficult decision everyday. Once you’ve decided, you now face the monumental task of choosing the best community. One that is up-to-date, safe, friendly, and that (as much as possible) feels like . Home..

We can help in that area, too. Our Residential-Style Living and Assisted Living Apartments offer a variety of floor plans to choose from . one is just the right size for your loved one. There are activities each and everyday that encourage fellowship so you need not worry about boredom or loneliness. And our unique Assisted Living Program offers five levels of care personalized to individual needs, as well as specialized care for individuals with Alzheimer’s and other memory-impairing illnesses.

Feel the difference?

To find out more about using emotional copy to get your prospects to say…

YES…

… Yes to clicking on your Google Adwords
… Yes signing up for your email list
… Yes to buying your products

just click on the link http://hotwebmarketingtools.com/copywriting.htm

To Your Marketing Success,

Paul Sterling

PS – The number one key skill to internet marketing success is your ability to write compelling, emotion copy. Master this skill and the web is your oyster. http://hotwebmarketingtools.com/copywriting.htm